Department of Commercial Sciences

Services Marketing - Master

Head of Speciality : fatma zohra TALHI
Head of Field : salah eddine SOUALEM
Head of Domain : Abderrahmane OULED ZAOUI

Semester 1

Unit	Module	Credit	Coefficient
UF1	Sales and Sales Force Management	5	2
UF1	Service Management	4	2
UF1	Brand Management	4	2
UF1	Strategic and Competitive Analysis	5	2
Um1	Quantitative Methods in Management 1	5	2
Um1	Communication and Administrative Editing	4	2
UT1	Applications in Digital Marketing	2	2
ut1	Specialized foreign language 01	1	1

Semester 2

Unit	Module	Credit	Coefficient
uf	Foreign language	1	1
UF2	Service quality management	5	2
UF2	Quantitative methods in marketing	5	2
UF2	Marketing of financial services	4	2
UF2	Innovation and development of services	5	2
UF2	Customer relationship management	4	2
UM2	Marketing of public services	2	2
UT2	Approach to preparing a master\\\'s thesis	4	2

Semester 3

Unit	Module	Credit	Coefficient
UD3	Health Services Marketing	2	1
UF3	Transportation Services Marketing	6	2
UF3	Tourism and Hotel Marketing	6	2
UF3	Statistical Software 2	6	2
UM3	Marketing Control	5	2
UM3	Business Law	4	2
UT3	Seminar on Services Marketing	1	1

Semester 4

Unit	Module	Credit	Coefficient
UF4	memoire	30	30